Also we would highly recommend reverting to this point before applying every new preset. Setting Brightness, Contrast and WB at the very beginning is a good idea. What would you call best practice for using your presets? Do you for example adjust exposure and white balance first before you apply any RNI film presets?Ĭertainly. This includes tweaking skintones, sky, foliage and other important groups of colours using our range of real-life subjects captured on film and digital under various lighting conditions.Īt RNI we believe only such a meticulous approach that combines both technology and creative input makes for some of the class leading image processing products out there. After the initial match is done, we spend long hours, days and often months of creative tweaks to get things right. The final stage of our process is also the most time-consuming one. We extract more details from highlights making more image data available for further manipulations and providing more gradual film-like fading of details in highlighted areas. This is quite a technical stage but it is where the new preset starts getting it's initial shape, and where real film is first used to define the tonal and colour response of digital negatives.Īlso at this stage we use our own versions of camera profiles. A proprietary process that provides the initial match in Lightroom based on colour charts data. In our current workflow the starting point is shooting colour charts and a range of real-world subjects using actual film stocks in parallel with a number of digital cameras of some popular brands. So not surprisingly this is our starting point. To learn from film one needs to shoot film. How do you produce or design the presets and how do you ensure that the presets looks like the simulated film brand? And this was our reason to start the quest for such processing tools capable of bringing digital imagery to life with minimal effort. Many creators would agree that film has that delicate colour and tonal harmony, artistic flair and expressive power that digital still lacks. And this is where film still can't be bet. It's more important to express how they feel, what we call bringing an emotional essence to their photography. For many creative people it's not enough just to capture what they see. That's a very good question and quite a fundamental one to what we do. What is it that you guys love about film and why do you produce presets for digital cameras to simulate the look of film? And our latest products - RNI All Films 4 for professional desktop users, and RNI Films and RNI Flashback for mobile shooters are the direct result of this process. For the last few years we've been focused on making digital photography output more human by turning to analog techniques for inspiration. Unlike typical startups RNI runs on profit and passion exclusively not on investments. Sometimes journalists refer to us as a startup but that's not entirely correct. For those not familiar with our products yet – RNI is a small team, an art & technology company based in London. Hi Olly, would you be so kind and tell me a bit about RNI as a company, where are you based and what is the background of the company?
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